By publishing the stories of our local heroes, visiting them on culinary tours and trips, or directly fundraising for them when they are in need, we attempt to honor their work and their essential role in maintaining the fabric of the city. Our purpose is twofold. Yes, we want to get travelers to some good places to eat. But we also want to make sure that some of these spots and the artisans making food there find a new audience and get the recognition and support they deserve. They are holding back the tide of globalized sameness, which is not easy work – even if it’s done unknowingly. But we believe that every meal counts and, with the help of our audience, they will add up. We are committed to their perseverance and hope that our modest efforts encourage them to keep at it. Our work is also guided by a belief in: Honest Tourism: The places where we eat and craftsmen that we feature on our culinary tours are all selected with this purpose in mind. We’d never accept a free lunch or consider a discount for our tour groups, because that would contradict our central goal, to support them. Nor do our guides receive any commissions from shopkeepers. Honest Journalism: The same principal is applied to the publishing of stories. There are no sponsored posts or even advertising on CB. The writers and photographers are paid fairly for their work on stories that we all believe in.
To better guide our work, we’ve also developed a set of brand values that define who we are and how we operate. They are:
A Human Connection Over Every Plate
Food is our bridge, promoting connection and a deeper understanding of cultures, heritage and history.
Local Experts, Deeply Rooted
Our local experts proudly open a door into their communities, offering access grounded in respect and genuine insight.
Amplifying Voices, Highlighting Untold Stories
Through carefully crafted immersive experiences, we take travelers into the heart and soul of local culture, introducing them to the unsung heroes of the kitchen.
Beyond the Usual, Inspiring Exploration
We feed curiosity for exploring local culinary culture and savoring the unexpected, moving beyond cliché and engaging directly with those who uphold generations of tradition.
Respectful Engagement, Unforgettable Access
We provide genuine “insider” access to the people and places travelers wouldn't normally reach on their own through immersive, respectful and worry-free experiences.
Supporting Communities, Preserving Traditions
We promote travel that sustains traditions and empowers communities through mindful exploration and equitable economic support.
Passionate People, Collaborative Culture
We gather exceptional people working collaboratively to create respectful experiences through outstanding storytelling.